I PREFER HOTEL REWARDS WITH BEYOND GREEN
iPrefer was looking to launch a digital media Retention and Actions campaign aimed at deepening guest engagement and driving return visits. I developed a flexible wireframe system designed to support multiple brands under the iPrefer umbrella, allowing for seamless integration of various resort identities while maintaining consistent brand standards. The purpose was to showcase a diverse collection of resorts in a visually cohesive way, balancing individuality with a unified brand presence. The result was a polished, scalable design solution that elevated the campaign’s storytelling and enhanced the overall digital experience.
